Dmitry Lipinskiy, originally from Siberia, stumbled into the trades upon moving to the USA with a teacher's degree. Starting with a flooring company in Atlanta and later a roofing business in Minneapolis, he discovered a passion for marketing and branding.

Leveraging his creative skills, he excelled in making his businesses thrive. In 2020, Dmitry sold his roofing business to focus on teaching contractors effective modern digital marketing strategies.

As a former teacher, he is dedicated to empowering business owners to craft compelling narratives and build resilient brands without resorting to traditional door knocking and cold calling. He emphasizes storytelling, brand building, and organic content over traditional methods like door knocking and cold calling.