
Dmitry Lipinskiy started working in the trades by accident when he moved to the USA from Siberia with a teachers degree; construction jobs were the easiest to find to support his family.
Quickly he fell in love with trades and business operations, especially marketing. Having majored in theater he quickly put his creative skills to use in marketing his first business - a flooring company in Atlanta, and later his roofing business in Minneapolis.
Marketing and branding became his strongest suit. His companies never struggled to make the phone ring, and demand for teaching other contractors how to market and advertise was too great for him to ignore. Once a teacher, always a teacher. In 2020 he sold his roofing business to go full-time teaching contractors effective marketing strategies for the modern digital world.
Dmitry loves showing business owners how to tell their story and how to build a brand that thrives in all market conditions. He refuses to door knock and cold call businesses and loves creating organic content that converts into sales, and he will teach you how to do the same!
FIVE MARKETING EXERCISES PER WEEK THAT TAKE YOU ONLY 10-30 MINUTES PER DAY MONDAY THROUGH FRIDAY






Social Media Marketing
Engage with the latest trends on platforms like Facebook, TikTok, Instagram, and YouTube. Gain hands-on experience with creating and timing posts that connect with your potential customers and stimulate engagement.

Search results marketing
Increase your online visibility with us. In these brief but impactful sessions, you'll learn to navigate Google and other search engines, improving your rankings and making your business easier to find.

Traditional marketing
Join us as we explore traditional marketing strategies, diving deep into data and best practices. We'll cover effective use of billboards, yard signs, flyers, radio, TV, print, and more to maximize your marketing reach.

video content creation day
Don't skip Video Day, your weekly 'workout' for video content creation. Dmitry will help build your on-camera confidence, providing guidance on when and where to post videos, and how to craft content that converts.

niche marketplace mastery
Master popular digital marketplaces in our weekly sessions. Dmitry will guide you on making the most of platforms like Thumbtack, Yelp, Google Guarantee, Directorii, and others, with a focus on boosting lead generation.
Pick a plan that works for you
2-Day Workshop At Your Business
$12,000
Dmitry will evaluate your overall marketing strategy and customize the workshop based on your company’s strengths and greatest needs
4 hours of Social Media Consulting
4 Hours of Video Content Strategy
4 Hours Graphic Design: can apply to rebranding or new marketing materials
4 Hours of implementation; for example, creating ads, filming videos, or optimizing online profiles
Real businesses, Real Changes: see the change in your business today
Paul O.
I would highly recommend roofing insights and their great videos on YouTube. If more people did this. they would probably save themselves a lot of needless headaches and stress. Dmitry and his team have created a great resource for consumers to better understand roofing and have words wisdom for those who may not know how or what to do or buy.
Verill B.
Flew down for the conference in 2022. Was looking for a way to get ahead after jumping out of the gutter truck for good. Full of nuggets to optimize your business. Sad Vegas was canceled but we're still coming out from the PNW for 2023. We're pretty much 100% retail. Hearing from those who've put in the work saves you countless hours and thousands in advice. Pays for itself in no time.
Jordan D.
When my Wife and I decided to start our own roofing business we turned to Roofing Insights to learn all we could. The quality of content is unmatched. Demitry does an incredible job showing all aspects of the business. We particularly loved the in-depth interviews with industry leaders and took a lot from those when it came to creating our business. I've now had the chance to hear him speak at a workshop recently and plan to attend his conference in December. Thank you for all that you do!
Answers to Your Burning Questions:
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Make marketing your company part of your daily routine
